Automated landing page creation – Business card with invitation for online shops.
On a landing page, your target audience finds concise information about the online shop. Consequently, this information must be concise and meaningful. The goal is to encourage visitors to click through and explore the desired products or services in the online shop.
Automated Landing Page Creation by Hob by Horse
Through automated landing page creation, your business model receives specific sign-ups from visitors, which are subsequently processed further by the shop system upon successful visits, adding them to customer databases. Using custom developments with Shopware 6, a small invitation page (the landing page) displays highly targeted information with a strict focus on the search term entered by visitors. The most crucial functional element of the landing page is the call to action. Simultaneously, it serves as a real-time indicator for the success of your online shop, valuable for analytical purposes and indicating your competitive positioning. We respond to any necessary changes with immediate adjustments or expansions. Automation simplifies the shopping experience for your customers and ensures memorability through design aligned with your corporate identity.
Page Design Following the Call-to-Action of an Automated Landing Page Creation
Automated landing page creation doesn’t necessarily have to lead to a sale. Hob by Horse can develop the following types of landing pages tailored to your business model:
- Squeeze Page: This page offers minimal information from the online shop in response to the search query. It presents one page, one offer, and one call to action – the goal is to collect contact details for lead generation.
- Sales Page: More elaborate than other variants, this landing page is designed with images, text, and animations, also focused on ONE product and ONE service. Visitors who follow the call to action here do so because of the in-depth information provided and are highly interested in making a purchase.
- Lead Page: Similar to the Squeeze Page but with additional information on customer benefits, features of the trial offer, and a brief problem-solution text with graphical elements. Prominently placed calls to action like ‘Let’s get started’ or ‘Discover for free now’ automatically lead registered visitors to explore the online shop.
Automated Landing Page Creation for Generating Industry-Relevant Leads
All major global players in E-commerce operate multiple landing pages, just like your online shop, utilizing automated landing page creation for lead generation. Industries such as fashion, lifestyle, hospitality, gastronomy, tourism, IT, automobiles, and suppliers – virtually every competitor in the market enhances visitor interest by over half the usual clicks using automated landing pages. This average figure naturally varies based on the duration and trend of an advertising campaign and the target audiences you aim to reach. Even companies in research and development cannot present their innovations to their specialized audience effectively without precise and appealing landing pages.
Target Audience Relevance of Automated Landing Page Creation by Hob by Horse
Automated landing page creation must deliver prominently placed brief information as accurately as possible for B2C audience search queries. Technical details lead to rapid loss of interest; a great presentation with concise text and compelling images or slideshows, without exaggeration, leads to following the call to action and providing contact details. In the B2B sector, the sought product is expected to provide some more industry-specific information for the specialized audience, yet the landing page should not overwhelm them with excessive details.
If you are not familiar with automated landing page creation or wish to optimize your existing one, schedule a consultation with Hob by Horse over the phone or outline your requirements in an email! We respond promptly and position your online shop prominently and audience-relevant in your industry market with our developments.
