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Campaign Takeover – a Strategic Aspect of Performance Marketing

A marketing campaign for online shops is always created for a specific product or a single product category. The goal is to generate interest in the entire business model. For this to happen, the performance of your online shop must meet customer expectations in terms of user-friendliness, transparency, and relevance to the target audience. We take over existing campaigns, review them based on your performance parameters, and make necessary adjustments with market experience and technological know-how.

Campaign Takeover in E-Commerce by Hob by Horse

Marketing campaigns are time-limited strategies for customer acquisition. Skillful combination with additional shop offerings, such as CTAs on landing pages, is simultaneously valuable for customer retention beyond individual campaigns. Therefore, all tools in performance marketing have an explicit goal of success. They are intended to provide your target audience with a shopping experience that sets your business model apart from the multitude of competitors in your market and industry through SEO elements, display presentations, social media ads, and other components. Not always is a complete overhaul of existing advertising necessary during the campaign takeover. Improvement potential is guaranteed in all campaigns.

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Aspects of Reevaluation and Further Development in Campaign Takeover

For successful performance marketing, Hob by Horse defines, evaluates, and improves these strategic goals for your online shop through a campaign takeover:

  • Visibility: Mere presence in the market is not sufficient for success in e-commerce. We position you with innovative online shop performance and corresponding campaign performance securely in your existing market, and with optimizations, we can even expand your market share.
  • Optimization: Clearly, optimizing processes in the online shop and constantly responding to trends with flexible advertising campaigns is a matter of budget. Our task is to get the best possible results from every advertising budget for increased revenue and better leads.
  • Strategy: We can strategically plan a new campaign in advance. For an existing campaign, we reconsider the strategy and adjust target agreements if market changes are identified.
  • Support: Given our familiarity with your business model and the performance of your online shop through development efforts, we offer support as consultants, ongoing shop supervisors, and implementing competence for your needs.
  • Solutions: Advertisement campaigns with a high click-through rate are effective. To optimize sales, adjustments in design and target audience approach are crucial. Depending on the status of the taken-over campaign, we may achieve even more precision in target audience relevance.

Increasing Industry Relevance through Campaign Takeover

A campaign takeover can occur in the midst of an ongoing campaign creation process or optimize an entirely new campaign from the planning phase. We assess the current status with a focus on industry alignment, such as relevance to fashion and lifestyle, manufacturing, or the service sector. Industries with highly variable market participants include tourism, hospitality, gastronomy, insurance, and real estate. Online shops with a strong focus on these market segments achieve more advertising success with a streamlined budget than less precisely oriented business models. Our experience positions you a step ahead of competitors in the same market segments.

Benefits of Campaign Takeover by Hob by Horse for Target Audience Alignment

The shopping experiences for your B2B target audience or consumers in B2C online retail are also constantly evolving. Trend relevance is just as flexible during a campaign takeover. Benefits do not necessarily have to outperform those of competitors. The style of communication determines success in customer acquisition and retention. For this, we devise a new strategy or optimize the performance of the current campaign.

Whether you are at the beginning of a campaign takeover or need optimizations for the remainder of the campaign, Hob by Horse can support you with experience and technological expertise over the phone or via email! We would be happy to promptly schedule a consultation for you.