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Dynamic Website Content with High Relevance for Your Layout

Dynamic website content enhances the design of your online shop with changing elements such as promotional banners or opt-in boxes. We develop these elements with connections that do not alter your layout but temporarily supplement it with your campaign information. We achieve this using the features of the innovative Shopware 6 shop system.

Dynamic website content, developed by Hob by Horse for your business model

Dynamic website content adapts to the needs of your target audience while also meeting the technical requirements of search engines. There are constant changes in the evaluation criteria regarding loading time, visit duration, or layout stability. Through custom developments in the field of E-commerce, we keep your online shop up-to-date with these updates. This not only improves your technical ranking in search engines but also enhances the emotional shopping experience and communication with your visitors.

Dynamic website content – content examples with SEO evaluation relevance

The following criteria are a sample list of Hob by Horse developments according to the current standards of the largest global search engines:

  • CLS (Cumulative Layout Shift): A stable page layout means that existing interactive controls or scrolling activity will not cause the layout to shift. Our development work achieves vertical and horizontal pixel values of less than 0.1.
  • FID (First Input Delay): This measures the time between clicking and the page loading. A value of less than 100 milliseconds is rewarded by search engines with a good ranking and corresponds to the fleeting moment that is available for further interactions or leaving your online store.
  • LCP (Largest Contentful Paint): Most visitors abandon complex online stores because they take too long to load. You click on what you feel opens instantly and remains stable and usable. The main content is measured and the load time of the largest graphic, animated and descriptive element is measured for the ranking. We develop dynamic website content according to this criterion for a load time of less than, at most, 2.5 seconds.

Search engines refer to these criteria as “web vitals”, i.e. signs of the liveliness/user-friendliness of an online store. With Shopware 6, we can find and fix potential problems individually for each business model.

Dynamic website content for any industry, anywhere in the world

A small online retail store with a regional focus is losing most of its customers due to slow response times to interactions. People searching for groceries, fashion items, or lifestyle advice and services have a plethora of options, but only the fastest ones are likely to win their loyalty. Healthcare, manufacturing, and R&D retail chains also need to merge quickly. The more the merrier, the more important search engines become. However, custom development of dynamic website content is critical to the ranking of your online store and optimal visibility to target audiences.

Target groups for layout design with dynamic website content from Hob by Horse

In B2B trade, business enterprises seek products and services from other commercial providers within their industry. Similarly, search engines relevant to the B2C target audience, i.e., end consumers of goods, must be readily available. Manufacturers with well-integrated dynamic website content have a better position in the D2C (direct-to-consumer) space to offer their products to end consumers without intermediaries. Depending on your business model, display quality and fast functionality can also be profit-enhancing in government trading (A2A or A2C) involving officially available services or products.

Are your dynamic website contents too slow or disruptive to the layout of your online shop? Call Hob by Horse for custom developments or commission a new development for a better shopping experience for your target audience via email!