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E-Commerce Conceptualization – Achieving Success with Online Shops through Structured Planning

Online shops are primarily associated with the giants of the online industry. However, small-scale e-commerce can be equally promising with proper planning and strategic approaches. With Hob by Horse by your side, your idea swiftly transforms into a shop concept. We then develop it precisely according to the requirements of your target audience.

Strategic E-Commerce Conceptualization by Hob by Horse

E-Commerce conceptualization is the crucial first step in selecting the right online shop system. The key foundational steps in this preparation phase involve a detailed definition of the planned product offerings. Useful tools include market and target audience analysis, along with time-consuming yet indispensable competitor research within the same industry. During the concept development, core functions such as navigation, order processing, and support are already established. We take care of the critical aspect of legally compliant shop design right from the development stage using Shopware 6.

Strategic Details of an E-Commerce concept

In the concept for your online shop, Hob by Horse ensures your business success through the following steps:

  • 1. Determine Product Offerings: This involves evaluating supply chains, assessing product suitability for e-commerce, and planning online presentation.
  • 2. Target Audience, Market, and Competitor Analysis: Marketing approach and product presentation vary based on B2B or B2C target audiences, considering factors such as age, gender, financial status, and presumed interests. Regarding the market, existing market penetration, potential market development, future product diversification, and expansion into untapped markets are essential.
  • 3. Conceptual Differentiation of the Online Shop: Even niche products face competition within their market gap. Your e-commerce business must stand out by communicating unique selling points.
  • 4. E-Commerce Concept with Business Plan: Perhaps you’ve already created a business plan before starting your business. Now is the time for a new business plan aiming to realistically assess current liquidity for future sales goals.
  • 5. Selection of the Suitable Shop System: Software as a Service (SaaS) is convenient due to web space provision but can be costly due to rental fees and limited functionality. The self-hosted shop solution (On Premise) offers more flexibility with additional features and creative freedom. Hob by Horse handles the technical implementation using Shopware 6. If your company has experts, you can also program an online shop using a suitable shop system internally. We are happy to advise you on specific questions.

Another important part of the e-commerce concept is planning the store structure and defining the payment and shipping options

E-Commerce Conceptualization for Online Shops in Various Industries

Significant revenue growth is observed, especially in B2C sectors such as lifestyle, fashion, and beauty. Due to strong competition, careful e-commerce conceptualization pays off significantly in these industries. However, the automotive industry, online real estate platforms, and home improvement stores are examples of online sales with vast inventories, significant market share, and fierce competition. Those who aim to sell a few garden decorations or clothing items from their own creative workshop may seem insignificant compared to such dimensions. However, this is a flawed assessment. Even for a small inventory, the right strategy for the online presence makes the difference between being overlooked and being noticed.

Target Audience Overview with E-Commerce Conceptualization by Hob by Horse.

The best online shop is logically structured, attractively designed, and easy to navigate for your target audience. It includes all the tools for selection, order processing, and support. Technically, it can be constantly updated and adapted for you as the operator, aligning with market trends in both B2B and B2C e-commerce. During the preparations with the appropriate e-commerce conceptualization, we support you from the initial idea to the representative online presence, leveraging our years of experience and professional implementation.

Ready to kick-start your online shop with the right e-commerce concept? Contact Hob by Horse today by phone or email to schedule an initial consultation!