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Headless E-Commerce for More Flexibility in Core Business Operations

With the Headless E-Commerce feature of Shopware 6, you provide your target audience with completely independent shopping experiences across various sales channels. This creates limitless growth potential for online shops.

Headless E-Commerce in the Development by Hob by Horse

In traditional E-Commerce, the backend and frontend are tightly integrated. With the Headless E-Commerce solution in Shopware 6, the frontend and backend are decoupled. Changes in the frontend do not impact the bundled business processes in the backend. You still have full access to all familiar and existing functionalities. This innovation results in significant time savings when integrating and testing new interfaces, integrations, and touchpoints. In the current competition among online shops, it allows you to embrace forward-thinking business models, giving you an edge over competitors.

Contents of Headless E-Commerce with Shopware 6

Here are the changes that Hob by Horse can add to your online shop compared to traditional e-commerce:

  • With the API-first Headless architecture, you are independent of providers. You can integrate components into your business model at any time in response to market trends.
  • Frontend and backend are decoupled with this Headless e-commerce solution. While your target audience shops undisturbed on various sales channels, you can reduce performance losses on both sides through individual scaling.
  • Part of the architecture is Headless CMS for custom shop pages or discount promotions without administrative adjustments.
  • At the touchpoints of the customer journey, you can integrate various sales channels to perceptibly build your corporate image.

Other contents of this concept include features for storytelling, virtual showrooms, filtering functions, seamless social shopping integration, and product configurations.

Industries that benefit from Headless E-Commerce

The larger the online store, the more significant the impact of Headless E-Commerce innovations on customer engagement and brand building. Examples of industries that benefit from it include the cosmetics and beauty industry, manufacturing in the automotive and tool industry, as well as small online shops and large corporations in the lifestyle sector. Due to the limitless growth possibilities, the current size of an E-Commerce business is not a reason to refrain from investing in future expansion successes with Shopware 6 and Hob by Horse right from the start. Examples of industries that benefit from it include the cosmetics and beauty industry, manufacturing in the automotive and tool industry, as well as small online shops and large corporations in the lifestyle sector. Even niche industries can quickly gain visibility on new markets due to the decoupled functionality. Since service providers do not have showrooms for products but only for the expected services, these showrooms can be updated in the background and modified or expanded as needed during real online shopping experiences for customers.

Benefits of Hob by Horse’s Headless E-Commerce Developments for Your Target Audience

Sentences like “We’ll have that in stock later” or “Come back tomorrow” can be detrimental to local retail stores and act as a significant hindrance in the world of E-Commerce. In the B2B realm, the target audience consists of knowledgeable customers who expect real-time assistance and immediate solutions. B2C customers are equally impatient. They don’t care if you’re currently updating the presentation of a blouse or a car; technical details should never disrupt their virtual shopping experience. Thus, it’s crucial to ensure real-time consultations while simultaneously adapting your online store for the next update. This approach transforms your well-designed system landscape into a platform for continuous development, whether through small incremental steps or significant innovative leaps, all without disrupting your current business success due to technical bottlenecks.

If you want to learn more about Headless E-Commerce or are ready to launch your online store with this cutting-edge component of the Shopware system. feel free to give us a call or share your inquiry with Hob by Horse via email! We’re happy to schedule a meeting and provide you with detailed guidance and insights.