Data protection

1. data protection at a glance

General information

The following overview explains what occurs with your personal data during your visit to our website. Personal data includes any information that can be used to identify an individual. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the legal notice of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form.

Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of the page view). This data is automatically collected upon entering our website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this and any other questions regarding data protection, you can contact us at any time using the address provided in the legal notice. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analytics programs. The analysis of your surfing behavior is usually anonymous; your surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about the possibilities of objection in this privacy statement.

2. General Information and Mandatory Information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various personal data will be collected. Personal data is any data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Note regarding the responsible entity

The responsible entity for data processing on this website is:

Hob by Horse GmbH
Natruper Str. 14
49076 Osnabrück

Phone: 0541 6001537
E-Mail: info@hob-by-horse.de

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke a consent you have already given at any time. A simple informal email to us is sufficient for that purpose. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion.

You have the right, in accordance with applicable legal provisions, to obtain information about your stored personal data, their origin and recipients, the purpose of data processing, and, if applicable, the right to correction, blocking, or deletion of this data at any time. For this and for any further questions regarding personal data, you can contact us at any time using the address provided in the imprint.

Objection to promotional emails.

The use of contact information published in the context of the imprint obligation for the purpose of sending unsolicited advertising and informational materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the case of unsolicited sending of promotional information, such as through spam emails.

3. Data Protection Officer.

Legally required data protection officer.

We have appointed a data protection officer for our company.

Hob by Horse GmbH
Natruper Str. 14
49076 Osnabrück

Phone : 0541 6001550
E-Mail: info@hob-by-horse.de

4. Data Collection on Our Website.

Cookies

The websites partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective, and secure. Cookies are small text files that are placed on your computer and stored by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser during your next visit.

You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for the electronic communication process or for the provision of certain functions you desire (e.g., shopping cart function) are stored based on Art. 6 para. 1. 1 lit. f GDPR (General Data Protection Regulation) are stored. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of their services. To the extent that other cookies (e.g., cookies for analyzing your surfing behavior) are stored, they will be treated separately in this privacy policy.

Server log files.

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• browser type and browser version
• operating system used
• referrer URL
• hostname of the accessing computer
• time of the server request
• IP address

A consolidation of this data with other data sources is not carried out.

The basis for data processing is Art. 6 para 1 lit. f GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact Form

If you contact us via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered into the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. A simple informal email to us is sufficient for that purpose. The legality of data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completing the processing of your inquiry). Mandatory legal provisions, especially retention periods, remain unaffected.

Analysis Tools and Advertising

Google Analytics

This website uses features of the Google Analytics web analytics service. The provider is Google Ireland Limited, Ireland.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a server in Ireland and stored there.

The storage of Google Analytics cookies is based on Art. 6 Abs. 1 lit. According to the General Data Protection Regulation (DSGVO) the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to Ireland. Only in exceptional cases will the full IP address be transmitted to a Google server in Ireland and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services to the website operator related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser software settings; however, please note that if you do this, you may not be able to use all the features of this website to their full extent. Additionally, you can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection.

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent the collection of your data during future visits to this website: Google Analytics deaktivieren.

More information about the handling of user data in Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic features in Google Analytics.

This website uses the “demographic features” function of Google Analytics. his allows reports to be created that contain information about the age, gender, and interests of the page visitors. This data comes from Google’s interest-based advertising as well as visitor data from third-party providers. This data cannot be attributed to any specific individual. You can deactivate this function at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Ireland.

This function allows linking the advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted based on your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have given the corresponding consent, Google links your web and app browser history with your Google account for this purpose. This allows the same personalized advertising messages to be displayed on any device where you sign in with your Google account.

To support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device display advertising.

You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.

The summary of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged into your Google account (e.g., because you do not have a Google account or have objected to the merging), the data collection is based on Art. 6 para. 1 lit. According to the General Data Protection Regulation (DSGVO) The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in Google’s privacy statement at: https://www.google.com/policies/technologies/ads/.

Hotjar

What is Hotjar?

We use Hotjar, a service provided by Hotjar Limited (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta), on our website to statistically analyze visitor data. Hotjar is a service that analyzes user behavior and feedback on our website through a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you navigate on our site. Personal data is automatically anonymized and never reaches Hotjar’s servers. This means that you, as a website user, are not personally identified, yet we gain valuable insights into your user behavior.

As mentioned in the above section, Hotjar helps us analyze the behavior of our site visitors. The tools provided by Hotjar include Heatmaps, Conversion Funnels, Visitor Recording, Incoming Feedback, Feedback Polls, and Surveys (more information available at https://www.hotjar.com?tid=3122069). Hotjar helps us provide you with a better user experience and service by offering both a thorough analysis of online behavior and valuable feedback on the quality of our website. It thus provides a good analysis of online behavior and, on the other hand, we also receive valuable feedback on the quality of our website. Besides all the analytical aspects, we naturally want to know your opinion about our website. And with the feedback tool, exactly that is possible.

Why do we use Hotjar on our website?

In recent years, the importance of User Experience (i.e., user experience) on websites has greatly increased. And for good reason. And that for a good reason. A website should be designed so that you, as a visitor, feel comfortable and can easily navigate. Thanks to Hotjar’s analysis tools and feedback tool, we can make our website and offerings more attractive. The heatmaps from Hotjar prove to be particularly valuable for us. Heatmaps are a form of representation for visualizing data. Through Hotjar’s heatmaps, we can, for example, see very precisely what you like to click on, tap, and where you scroll.

What data does Hotjar store?

While you browse our website, Hotjar automatically collects information about your user behavior. To collect this information, we have embedded our own tracking code on our website. The following data can be collected through your computer or browser:

• IP address of your computer (collected and stored in an anonymous format)
• Screen size
• Browser information (which browser, which version, etc.)
• Your location (but only the country)
• Your preferred language setting
• Visited websites (subpages)
• Date and time of access to one of our subpages (websites)

Additionally, cookies also store data placed on your computer (usually in your browser). No personally identifiable information is collected in these cookies. In general, Hotjar does not share collected data with third parties. However, Hotjar explicitly points out that it is sometimes necessary to share data with Amazon Web Services. In such cases, parts of your information are stored on their servers. Amazon, however, is bound by confidentiality obligations and is not allowed to disclose this data.

nly a limited number of individuals (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only from approved IP addresses). Firewalls are security systems that protect computers from unwanted network acces. Serving as a barrier between Hotjar’s secure internal network and the internet Additionally, Hotjar uses third-party companies, such as Google Analytics or Optimizely, for its services. These companies may also store information that your browser sends to our website.

How long and where are the data stored?

We have embedded a tracking code on our website that is transmitted to the Hotjar servers in Ireland (EU). This tracking code contacts the Hotjar servers and sends a script to your computer or device when you access our site. The script captures specific data regarding your interaction with our website. which is then sent to the Hotjar servers for processing. Hotjar has imposed a 365-day data retention period on itself. Meaning all data collected by Hotjar that is older than a year is automatically deleted.

Google Ads and Google Conversion-Tracking

This website uses Google AdWords, an online advertising program provided by Google Ireland Limited, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we utilize a feature called Conversion Tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and are not used for personal identification of users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. And these cookies cannot be tracked across AdWords customers’ websites. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you do not receive information that would allow users to be personally identified. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 1 lit. According to the General Data Protection Regulation (DSGVO) the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

More information about Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.

You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Lead Forensics

For marketing and optimization purposes, this website utilizes products and services from the company LeadForensics (Communication House, 26 York Street, London, W1U 6PZ, United Kingdom). Lead Forensics determines the actual course of your visit to this website, including all pages visited and viewed by you, and the duration of your time spent on this site. To the extent that IP addresses are collected, they are promptly anonymized after collection. On behalf of the operator of this website, Lead Forensics will use the collected information to evaluate your visit to the website, compile reports on website activities, and provide further services related to website usage and internet usage to the website operator. Further information on data protection can be found at https://www.leadforensics.com/privacy-and-cookies/. To the extent that we process personal data in this context, we do so based on our legitimate interests in better designing our website. he legal basis is the protection of legitimate interests according to Art. 6(1) According to the General Data Protection Regulation (DSGVO) You can object to data processing at any time for the future by clicking on the following link:

http://lfwebproxy.westeurope.cloudapp.azure.com:5000/?clientID=72829.

We will then no longer store any additional data.

Lead information

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service recognizes visits from companies to our website based on IP addresses and displays publicly available information, such as company names or addresses. Leadinfo also uses two first-party cookies to analyze user behavior on our website and processes domains from form entries (e.g., “leadinfo.com”) to correlate IP addresses with companies and improve services. For more information, please visit www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out, you have an opt-out option. In the case of opting out, your data will no longer be collected by Leadinfo.

6. Newsletter

Newsletter Data

If you wish to subscribe to the newsletter offered on the website, we will need your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. Further data is not collected or is collected on a voluntary basis only. We use this data exclusively for sending the requested information and do not disclose it to third parties.

The processing of data entered into the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the email address, and their use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and will be deleted after unsubscribing. Data stored by us for other purposes (e.g., email addresses for the members’ area) remains unaffected.

CleverReach

This website uses CleverReach for the newsletter dispatch The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that enables the organization and analysis of newsletter dispatch. The data you enter for newsletter subscription (e.g., email address) is stored on CleverReach servers in Germany or Ireland.

The newsletters sent with CleverReach allow us to analyze the behavior of newsletter recipients. This analysis may include, among other things, tracking how many recipients have opened the newsletter message and how often each link in the newsletter has been clicked. Additionally, with the help of the so-called conversion tracking, it can be analyzed whether, after clicking the link in the newsletter, a pre-defined action (e.g., purchasing a product on our website) has occurred. Further information about data analysis through CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in each newsletter message. Additionally, you can also unsubscribe directly on the website.

The data you provide for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and after unsubscribing, it will be deleted from both our servers and CleverReach servers. Data stored by us for other purposes (e.g., email addresses for the members’ area) remains unaffected.

For more details, please refer to the privacy policy of CleverReach at: https://www.cleverreach.com/de/datenschutz/.

Contract for Data Processing

We have entered into a contract for data processing with CleverReach and fully implement the strict requirements of German data protection authorities when using CleverReach.

7. Plugins und Tools

YouTube

Our website uses plugins from the YouTube page operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This informs the YouTube server about which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an attractive presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. According to the General Data Protection Regulation (DSGVO)

For further information on how user data is handled, please refer to the YouTube Privacy Policy at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This site uses web fonts provided by Google for the uniform display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. Google thus becomes aware that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. According to the General Data Protection Regulation (DSGVO)

If your browser does not support web fonts, a default font will be used from your computer.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps API for the mapping service. The provider is Google Ireland Limited, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in Ireland and stored there. The provider of this site has no influence on this data transmission.

The use of Google Maps is in the interest of an attractive presentation of our online offerings and easy location of the places we specify on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. According to the General Data Protection Regulation (DSGVO)

For more information on how user data is handled, please refer to Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.