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Target Audience Analysis – Cornerstone of a Customer-Oriented Online Shop

Target audience analysis serves to identify the current market trends in your industry. This allows you to respond to changes with strategic planning and customer-oriented implementation of your campaigns. Our task in the analysis is to identify target groups with a strong affinity to your business model, attribute their purchasing behavior, and tailor the functionality of your online shop to these habits.

Target Audience Analysis by Hob by Horse with Technological High-Performance Concepts

Before conducting the target audience analysis, we create a definition protocol from the available shop data. Factors such as age, hobbies, and occupation play a role in this process. Once these are consolidated into a value representation of customer groups, we analyze potential buying motives, influencers, preferences, brand preferences, and, for repeat customers, the frequency of purchases. The actual methodology begins only at the end of this analysis. The resulting content is characterized by high conversion strength and relevance for this target audience.

Target audience analysis for a better assessment of visitors.

With these developments in the target audience analysis by Hob by Horse, you gain a better understanding of the visitors to your online shop and potential customer groups:

  • Online research: It allows for a quick analysis in addition to other analytical methods The credibility of the sources used may be less precise, but they can be highly utilized with the tracking tool Google Analytics to a significant extent.
  • Interviews: They require more effort from both you and the customers compared to other methods. However, as practical examples, they provide representative results of high personal significance. Even interviews with a small customer base can lead to valuable insights for potential process optimizations.
  • Surveys: They can be offered anonymously to all visitors of your online shop. For survey creation, we develop simple templates with questions that can be clearly answered by your visitors (yes/no, smiley method, star rating, etc.). The advantageous aspect is the potentially high number of participants, providing strong validity with little error potential for a large market share in your industry in e-commerce.

Interesting industries for target audience analysis

To understand the purchasing behavior of different customer groups, target audience analysis not only identifies personal buying behavior but also the industry-specific search and selection habits of wholesalers and retailers in manufacturing and processing, import and export, the fashion industry, or the automotive sector. Adaptation is needed due to entirely different search and buying habits in the A2A or A2C sector, where authorities trade services and products among themselves or provide them to private government visitors. The buying habits in the fashion industry are particularly versatile and adaptable, given the constantly changing trends and the vast lifestyle sector.

Benefits of the target audience analysis by Hob by Horse

B2B target audience analysis applies to the professional audience in the trade sector. These visitors appreciate online shops with high informational content and place less emphasis on flashy advertising statements. B2C target groups make purchases with a significantly more emotional aspect. They are easily enticed into impulse purchases by witty storytelling or promising advertising presentations. Manufacturers position themselves in the D2C market through impactful presentations of product launches and benefits, accompanied by visually appealing graphics showcasing their product ranges. The A2C target group often receives little attention. But even here, potential customers look for online shops with the most well-explained products and the easiest-to-use services.

Do you want to better position your marketing campaigns and create an optimal shopping experience for your target audience through target audience analysis? Call Hob by Horse or schedule a consultation appointment via email!