Top

User Interface Design for Visual Communication in E-Commerce

The design of graphical user interfaces creates interfaces between users and online shops, defining structures, frameworks, and process designs. We develop online shops in e-commerce following the principles of interaction design (ISO 9241-110) and other established standards using the modern Shopware 6. By adhering to these standards, even small online shops can create user interfaces for the World Wide Web that provide a market advantage in target audience communication, both nationally and internationally.

The Right User Interface Design with Shopware Developments by Hob by Horse

Every UI design development begins with the design thinking process. We work to understand how your target audience will be engaged by your web design in e-commerce. This involves addressing presumed expectations, creating necessary communicative interfaces, and developing your short-term and long-term marketing strategies. Especially in the virtual presentation of e-commerce, it is crucial to utilize page navigation seamlessly without errors or disruptions. Display functions should be instantly recognizable and understandable even without computer expertise. Even the feel of the user interface design determines the sales success of the products you present and the interest in the services you offer. The tactile experience of the user interface design also determines the success of selling your featured products and the interest in offered services. This aspect of e-commerce is defined in various standardized norms across Europe, ensuring fair international competitive conditions for all online shops.

Key Details of an Engaging User Interface Designs

Hob by Horse develops a good UI design with Shopware 6 to ensure that your target audience quickly finds what they are looking for in the online shop, can make selections effectively, and is guided efficiently through the order process. This includes these details (an illustrative, non-exhaustive list):

  • 1. Consistent Design Across the Website: Users should recognize your online shop’s corporate image on every menu page they visit, including text and color schemes adhering to brand guidelines.
  • 2. Call-to-Actions: Users are more likely to engage with prompts such as “learn more” or “demo” if they lead directly to the desired destination upon skimming through the online shop.
  • 3. User Convenience: While a well-developed online shop may be complex. Users should not feel this complexity when navigating the site. They seek visual clarity, a balanced text-to-image ratio, and a simple flow from sign-up to purchase and order processing. A golden rule for user comfort is the 3-click rule, ensuring users reach their desired destination in three clicks or fewer.
  • 4. User Control in the Online Shop: A main menu with anchor links to frequently used sections is helpful, especially for PC beginners. Visitors appreciate the option to return to the previously visited page. Additionally, customer-oriented UI design includes providing notifications to visitors after completing specific actions, such as indicating password strength or displaying congratulatory messages for adding items to the cart and completing successful orders.
  • 5. Avoiding Industry Jargon: While you, as an e-commerce merchant, may understand terms like “BOGO” (buy one get one free), first-time visitors to the online shop might find these terms puzzling. Therefore, keep all terminologies simple, even for laypersons.
  • 6. Accessibility: Online shops benefit from high-contrast designs for individuals with visual impairments and simplified communication and information for those with motor and cognitive disabilities.

Reaching Target Audiences with Engaging User Interface Design by Hob by Horse

Industry-relevant user interface design is less important than a UI design following the golden rules of e-commerce. Rough guidance can be found in standards such as DIN SPEC 91333 for touchless gesture control for human-system interaction, ISO 9241-920 for tactile and haptic interaction, or ISO 9241-151 for designing user interfaces for the World Wide Web.

Looking for a user interface design for the best shopping experience for your target audience? Hob by Horse looks forward to your call and is happy to respond to your email inquiry!