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UX Testing – Evaluating the Functionality of Your Online Shop

During UX testing, we meticulously examine the current applications and services of your online shop. Our goal is to understand how the shopping experience unfolds for your target audiences on the current front-end. Subsequently, we develop necessary improvements, adjustments, and optimizations using Shopware 6 and our expertise derived from years of experience in E-commerce development.

Definition of UX Testing and optimization offerings by Hob by Horse

UX Testing involves simulating user visits to your online shop from the user’s perspective. In this process, we evaluate with an unbiased perspective as theoretically external observers how quickly the website loads, which calls to action we can use at what speed, and in what meaningful proportion the page layout and dynamic page elements are placed in relation to each other. At best, we identify weaknesses that we can address immediately. If multiple elements of process control need to be changed, we also take on such services with our current market experience and technical expertise.

Testing steps for a practice-relevant UX Testing

Strategic approach is also important for meaningful results in UX testing by Hob by Horse. Here is our step-by-step approach:

  • Define Test Objectives: Do you want to redesign, reshape, expand, or upgrade your online shop? The test provides evidence for specific areas of improvement.
  • Choose Method and Create Prototype: Decide where and how the UX test will be conducted. We create a prototype that functions according to your desired customer experience.
  • Recruit Test Participants: Real shop visitors from your target audience within your market segment or niche work best. It’s advisable to have diverse groups based on personas.
  • Conduct UX Testing: Do you want to conduct a moderated or unmoderated UX test? In both cases, a moderator is present, only in the unmoderated test, the test result is documented in writing for later reviews and analyses. Individual and/or group feedback from participants is also valuable.
  • Collect and Analyze Test Results: We utilize quantitative and qualitative measurement methods for data analysis. Helpful tools include surveys, user behavior tracking software (eye movements, mouse movements), group discussions, or a list of problems identified by users.

Specify UX Testing for specific industries

The groups for UX testing come from the food industry, wholesale, and the automotive industry, as well as fashion and lifestyle. Equally exciting are the expectations and reactions of service providers in the insurance, real estate, and tourism industries. At a smaller scale, the effort of conducting tests is worthwhile for business models in all craft sectors, artists and art dealers, as well as authorities and institutions in politics, science, research, and development.

UX Testing by Hob by Horse tailored to target audiences.

UX Testing relies on different analytical experiences for B2B target audiences, assuming specific patterns of behavior when using online shops. Identifying hurdles for these test groups allows for efficient improvements. In the case of B2C, there is an additional factor of dependence on short-term or emerging long-term trends. With this tool, every configuration of digital commerce can be optimized for your target audience, aligning the website accordingly.

Do you want to assess the current functionality of your online shop through UX Testing or discover potential improvements from the perspective of market participants and target audiences? Schedule a consultation with Hob by Horse via email or phone to get started!