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Bing Ads – Search Engine Marketing for Your Online Shop

SEO, SEA, and collectively SEM are the cornerstones of your targeted online marketing on search engines. Our task is to develop the individual elements into effective Bing Ads. We are familiar with the demands of your target audience on your distribution channels, as well as the technological requirements for a high ranking of your online store on the Bing search engine.

Bing Ads, Individually Developed for Your Online Shop by Hob by Horse

The development of Bing Ads as part of your advertising campaigns generally follows the same rules as advertising on other search engines. However, the high competition on Bing demands precision in your advertising messages to capture interest in the first visible moment, provide a benefit promise, and generate clicks on the ad. Through our strategic ad development, we provide answers to your target audience’s questions, especially the prospect of fulfilling a purchase need or experiential desire.

Utilizing Bing Ads for Advertising Campaigns

You can place Bing Ads for your online shop through an account with a payment service on Microsoft’s search engine. Hob by Horse supports you with the following details:

  • Conversion Tracking with Bing: Implementing UET tags on Bing records all customer actions on your online shop related to the respective Bing Ad. The collected information is used by Microsoft Advertising to evaluate your site, specifically for the campaign goal of ranking.
  • Building and Managing Bing Ads: We establish metrics such as Bing ROAS value, CPA (Cost Per Acquisition), conversion rate, average position in the Bing ranking, and quality assessment. Through monitoring and adjustments, we optimize the ads when noticeable changes occur. In management, we also focus on defined goals and the performance achieved with your advertising campaign for these goals during the campaign period.
  • Monitoring the Bing Ads API: For interface checking of your Bing Ads using scripts, codes, and information, we work with various programming languages. The documentation obtained from these interfaces provides insights for new campaigns with a similar structure or highlights the need for changes in future Bing Ads.

Reaching the Right Industry for Your Online Shop with Bing Ads

In the race for good visibility in search engines, Bing Ads play a significant role in e-commerce industries such as manufacturing (machinery, furniture), fashion, and lifestyle. These types of advertising campaigns also enhance the corporate image in industries like automotive, aerospace, and major service providers in insurance, hospitality, gastronomy, spa and wellness, or real estate. If your products or services belong to multiple market segments, we decide for each campaign which industry they should target. Developing ads based on seasons can be cost-effective in this regard.

Reaching the Right Audiences with Bing Ads by Hob by Horse

Competition enlivens the business, even in e-commerce. With many competitors, Bing Ads must precisely meet the expectations of B2B visitors or fulfill desires for B2C target audiences. The more accurately you know the target audiences, including D2C or A2C, the more likely well-presented advertising promises will lead to clicks and high acceptance of your products or services in the online shop. Bing Ads must, therefore, always be short, precise, inviting, and technologically aligned with the search engine criteria at Bing.

If you’ve never heard of Bing Ads or want to shift your advertising campaign to this Microsoft search engine, Then feel free to discuss details with Hob by Horse over the phone or request a consultation appointment via email!