Concept for websites as a digital business card
An online store is not enough to represent your company on the Internet. With the conception for websites, we put you in the limelight with your company information, background information on the product range in the online store and all your expertise. This allows your target group to experience the real retail company behind the virtual business model.
Conception for websites by Hob by Horse with high functionality.
The conception of websites includes considerations regarding the desired functionality of the site. Should it only provide information, offer CTAs for online shops, or fundamentally enhance your presence in e-commerce? Only with a strategic concept does a simple website become a striking flagship for your company. At the same time, during development with modern features, it serves as a networking platform for business associates and private audiences. A well-conceived website forms the basis for a sensibly designed, functioning online shop.
Developing the concept for websites step by step
From the goal of your business model, the following considerations for the conception of websites emerge with the expertise of Hob by Horse:
- Presentation as a company: In traditional retail, sales halls and reception offices are separate, or at least consultation areas are designed separately. Online, the encouragement for the online shop with its own website is also greater. The virtual separation of the shop and the company is part of the development of your own corporate image.
- Accessibility outside of the sales process: Those who seek quick information about products or services at night prefer browsing through a well-conceived website rather than a fully equipped online shop.
- Providing information: On your website, you can offer the latest information from business or science around the clock, for example, as a blog or news, without the obligatory access to the online shop’s assortment.
- For the online shop’s revenue: A good website concept includes active functional details that offer activity to your customers. In many cases, this creates a better traffic rate, even for the associated company at the physical business location.
- Ensuring currency: Dynamic content and automated processes on your website keep information up-to-date. Internet visitors appreciate this with positive engagement, and search engines reward it with high-ranking positions.
- Website as a Contact Hub: We can design the concept of your website to include forms for contacting, online support, links to partner companies, and your own contact information. This turns your website, whether complementing the online shop or standing alone, into a call center with a large customer base.
Tailoring website concepts to industry needs.
Freshen up your website with new collections from the fashion industry as news, company critiques, or brand assessments to keep it exciting. Visitors also enjoy reading about trendy and retro ideas when searching for lifestyle products. The concept for websites can also be made informative and versatile by focusing on blog posts about developments, innovations, or environmental aspects in the beauty industry. Depending on your business model, you naturally meet the expectations of the automotive industry, the service sector, or government news.
Target group-relevant website concept by Hob by Horse.
In B2B, unknown online shops find it challenging to establish a visible presence in their respective market segments. With your own website, you spark the interest of retailers and, with the optimal concept, achieve equal opportunities more quickly among competitors. For B2C, precise marketing campaigns can be implemented right from the start in the conception of websites through the convenient detour of the website. In the long run, a well-developed, designed, and functioning website remains a foundation for success. It allows you to stay visible online as a brand, contact hub, and quality indicator, even during complete changes to your product range throughout the entire duration of your business activity.
Do you already have a website concept that you want to optimize, or are you starting from scratch? Explain your idea to us over the phone, or arrange a consultation appointment with Hobby Horse via email! Depending on the stage of your business development, we will find a representative solution for you.
