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Digital Marketing Concept with Relevance for Consumer Behavior

Digital marketing conception is a strategy in e-commerce that spans various life and market segments. For this, we create an ecosystem for e-commerce tailored to your business model and the consumer habits of your market positioning. We utilize tools from Shopware 6 and other software integrations for this purpose.

Digital Marketing Concept by Hob by Horse

Strategic market orientation requires a digital marketing concept to precisely reach your target audience. A prerequisite for this is an online shop that provides easy navigation and as many options for action and interaction as possible Digital competence is achieved through the implementation of numerous automated processes and sensible infrastructures.

Digital Marketing Concept with Seamless Logistics and Boundless Availability

In the strategic realm of availability and logistics, the development details by Hob by Horse for a digital marketing concept include:

  • Optimal Foundations: Developing digital strategies is our specialty. We showcase your business model in a market-relevant manner with technological implementations such as automations, layout adjustments, scaling, and the thoughtful construction of a virtual infrastructure.
  • Agile Thought Processes: Practical market experience determines whether your foresight was correct. Budget and resources for future expansions need to be defined and planned.
  • Customer is Key: As the owner, you know precisely what makes your products unique and why they are compelling to the target audience. Information dissemination, problem-solving, pricing, and presentation should align with the needs of your target audience.
  • Business Plan Metrics: Ongoing e-commerce considerations include metrics related to return rates, shipping and storage costs, framework agreements, supply chains, and dealer networks.
  • Domain and Trademarks: Protecting your brand legally with details such as slogans, logos, and domain registration requires both time and financial investment.
  • Corporate Image with Physical Presence: Despite the emphasis on digital commerce, models that offer products available for personal purchase locally gain high acceptance. Having an exhibition space with a digital showroom that can be visited in person are strong image factors.
  • Percentage Advantage over Competitors: A quick overview during product searches and a fast, straightforward ordering system are crucial for excellent processes. Customers appreciate swift deliveries with a traceable status, potentially leading to repeated purchases. After-sales components, such as returns, warranties, repair services, and individual transaction processing, should also be considered.
  • What-If Scenarios: Being prepared for scenarios where products are unavailable, negative press circulates, or a public backlash occurs is essential in e-commerce. The right digital concept equips you to handle worst-case scenarios from the start.

Digital Marketing Concept – As Diverse as Industry Expectations

A digital marketing concept can be tailored to every industry, from retail dealing in everyday consumer goods to large corporations offering innovative products in lifestyle, fashion, tourism, packaging, food, and many more. Each concept remains as authentic and individual as your business’s success goals in e-commerce.

Advantages of Hob by Horse‘s Digital Marketing Concept for Your Target Audiences

Wholesalers and retailers benefit from a strategically innovative digital marketing concept by gaining quick access to information, services, and products, along with streamlined order processes and market-relevant after-sales service. In B2C, simplicity and impactful presentation, coupled with a fast and enjoyable shopping experience, are crucial for success. Additionally, we can tailor your concept to target audiences in D2C (manufacturers with direct digital sales to end consumers) or A2C (government agencies with products and services for end consumers).

If you lack a digital marketing concept for success with your online store, call Hob by Horse or exchange your concept ideas with us via email! We are development experts with extensive experience and can turn your ideas into functional market advantages.